Our Services
We help you discover customer needs, design the right solution, validate your product, and build your team for a successful launch
Customer Discovery
At Greenlight Idea Lab, we believe the best products start with a deep understanding of the people they’re built for.
Our customer discovery services help uncover the real needs, motivations, and pain points of your target audience—insights that fuel ideation and guide smarter product decisions.
We use proven methods such as in-depth interviews, ethnographic field research, customer journey mapping, diary studies, and voice-of-customer analysis to get beyond surface-level assumptions and reveal what truly matters to your customers. These approaches bring their experiences, frustrations, and aspirations to life, creating a solid foundation for innovation and product design.
The outcome:
Evidence-based insights that reduce risk, spark fresh ideas, and shape products customers will actually value. By knowing your customer deeply, we help ensure your investments in design and development translate into solutions that win in the market.
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Product Design
At Greenlight Idea Lab, design is about turning insight into innovation. We bring ideas to life by moving from simple storyboards and concept cards, to wireframes and prototypes, to visually polished products customers love.
Along the way, we validate concepts through usability testing, map intuitive user journeys, and integrate brand identity to create experiences that are both functional and inspiring. We also build scalable design systems and collaborate closely with development to ensure seamless implementation.
The outcome:
Products that launch faster, stand out in the market, and customer's want to use.
Product Validation
At Greenlight Idea Lab, we make sure your ideas are worth building. We validate customer pain first, test concepts through landing pages, and refine solutions with prototypes—all tracked using quantitative scorecards.
AI accelerates the process by identifying trends and patterns, but every insight is rooted in real human behavior and feedback. This approach works for launching new products or taking existing ones into new markets.
The outcome:
Lower-risk product decisions, faster iterations, and solutions that truly resonate with customers.
Customer Pain
Value Proposition
Product Solution
Team Support
At Greenlight Idea Lab, we help teams deliver products customers love by giving them the support, skills, and resources they need. This includes individualized training, team workshops, and staff augmentation with top-tier designers, researchers, and strategists from our global UX talent pool—the largest of its kind.
Whether filling critical skill gaps or boosting team capacity, our support helps teams run faster, make smarter decisions, and have a greater impact on products and the organization.
The outcome:
Empowered teams, faster product development, and measurable impact across your business.
Rapid Product Validation Using AI
Quickly assess product ideas with
AI-enhanced validation tools that test customer pain, value, and solution fit—helping you make confident build, pivot, or kill decisions.
Prioritization of Product Ideas
Systematically evaluate and rank new product opportunities based on strategic alignment, user needs, and market potential to focus resources on what matters most.
Competitive UX Benchmark
Compare your product’s user experience against key competitors through structured evaluations to uncover strengths, gaps, and opportunities for differentiation.
UX/CX Staffing
Access experienced UX, CX, and product talent through flexible staffing solutions that help you scale your team quickly and effectively.
Working with Greenlight
We design AI-driven solutions
that deliver customer value
At Greenlight Idea Lab, we validate whether AI-driven products are desirable, usable, and trusted by your target audience. Our focus is on how customers perceive, interact with, and adopt AI in real-world contexts.