Client Experience
The Greenlight Idea Lab team has supported more than 100 clients, across industry, client size, region, and product type. We specialize in partnering with venture studios, product, innovation, UX, and marketing teams.
Lauren McKenzie, VP,
Head of Product Design, Klaviyo
Working with Greenlight has been an accelerant for us. They moved fast, understood our needs, and brought
strong expertise in UX Measurement.
Proven Excellence
The Greenlight Idea Lab team are Mach49 alumni - a venture building agency based in Silicon Valley. Following our tenure at Mach49, we developed the most rigorous methodology in the innovation space to improve and measure product desirability.
Thought Leadership
We are at the forefront of product-market fit research and user experience design. Dr. Bill Albert, Founder and Principal, authored the first book on user experience measurement, pioneering the quantitate movement UX. He has also published an presented extensively on the topic over the past two decades.
The Team
Bill Albert
Founder & Principal
Samilca Camilo
Sr. UX Designer & Staffing
Adam Margulies
Sr. UX Researcher
Fernando Senegal
Sr. UX Designer
Maryam Gad
Sr. UX Designer
Joe Nangle
Sr. UX Researcher
Bobby Lalwani
Head of Technology
Khalil Laghari
UX, CX & Product Innovation
Marissa Naraghi
UX Consultant
Kristy Wong
UX Consultant
Valerie Moreno
UX Consultant
Daniel Wilcomb
Sr. UX Designer
Mission Statement
To pressure-test new product ideas so companies can move forward with confidence.
FAQ's
What is the expertise of the Greenlight Idea Lab team?
The team comprises designers, researchers, and product strategists with extensive experience supporting over 100 clients across various industries. They have a strong background in product-market fit research and user experience design. Most of the team members are Mach49 alumni.
Who is the founder of Greenlight Idea Lab?
Dr. Bill Albert is the Founder and Principal of Greenlight Idea Lab. He is a pioneer in user experience measurement and has authored the first book on the subject. Most recently he was the Global Head of Customer Experience at Mach49 where he focused on product validation for new ventures.
What makes Greenlight Idea Lab different from other agencies?
They are hyper-focused on refining and validating product desirability using a unique set of scorecards. Their lean team aims to achieve product validation within aggressive timelines. Greenlight Idea Lab has developed the most comprehensive and rigorous methodology for product validation in the market.
Does Greenlight Idea Lab work globally?
Yes, they have a global team enabling them to support clients and conduct research across the world. We have staff based across the United States, Europe, The Middle East, and Asia. In addition, we are able to bring in trusted partners from other regions as needed.