Research Consultant

teve is a research leader and data storyteller with deep expertise in unlocking insights from user research and data to achieve measurable results. He spent a dozen years at NPR leading research and analytics, driving more audience-centered content and products. At Robert Kraft's Blue Square Alliance Against Hate, he ensured that research guided the mass media campaign (including Super Bowl ads) and measured its impact. He has also consulted with a wide variety of organizations, including Fidelity, CVS, Talbots, TripAdvisor, and the Library of Congress.

Steve is also the author of The User Is Always Right: A Practical Guide to Creating and Using Personas, and has presented at at over 100 conferences and events. He loves using deep collaboration, relentless detective work, and expert storytelling to discover insights that have an impact.