Sr. UX Designer

Fernando Senegal is an award-winning Creative Director and Visual Storyteller with over 19 years of experience crafting impactful narratives at the intersection of brand strategy and user experience. He believes every brand has a story waiting to be told, and he excels at translating complex ideas into intuitive, emotionally resonant visual journeys.

His diverse expertise spans startups and Fortune 500 companies across healthcare, technology, and law. Fernando has a proven track record of setting creative vision, inspiring cross-functional teams, and delivering innovative, scalable solutions that drive engagement and growth.

Notably, he collaborated directly with the C-suite at ivWatch to launch a new medical device, establishing a scalable design system and leading campaigns that won prestigious DANDA, MarCom, and MUSE awards. At venture studio Mach49, he secured over $50M in funding for startups by developing investor-focused storytelling and AI-driven data visualizations.

At venture studio Mach49, Fernando honed his craft in investor-focused storytelling, developing original story building methodologies which built visual languages and keynote presentations that secured over $50M in funding for startups. His approach integrates AI-driven data visualization and rapid prototyping to create compelling narratives that are both beautiful and effective.

Fernando operates on the principle that powerful UX begins with empathy and a deep understanding of the human story. He is adept at solving complex problems and aligning stakeholders to ensure every project not only meets its business objectives but also delivers a flawless and engaging user experience.