Ep. 5 Validating Customer Pain: The Cost of Skipping Pain Discovery

Bill Albert explains what happens when a team skips validation and builds a product in search of a problem.

Google Glass is the classic example. Cool technology, and a lot of people left asking what it was supposed to do.

If there isn’t a clear, compelling answer to “what problem does this solve?”, the product will struggle. Technology people find interesting doesn’t get traction. People only care about what helps them now.

Watch till the end for more insights, then tell me: what’s the coolest product you’ve seen that nobody needed?

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