Ep. 6 Validating Customer Pain: Can a Great Product Fail?

Bill Albert explains why the best business model in the world won’t save a product that solves a problem nobody has to fix.

Great products fail for plenty of reasons. Unit economics, a clear go-to-market plan and a sharp read on your audience all matter. Every one of them sits downstream of customer pain.

For innovators and venture builders, the hardest job is finding the problem you can solve better than anyone, one that matters enough for people to pay because they have to have it.

Validate that first. Everything else gets easier to build on.

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