Melissa Leung brings 10+ years of experience that uniquely showcases her passion for psychology and human behavior with a strong, rigorous foundation in user experience, research, insights, and strategic storytelling. With experience across diverse industries, including AI, healthcare, fintech, behavioral health, sustainability, and more, Melissa places empathy, customer advocacy, and social impact at the core of business innovation.
Specializing in uncovering customer motivations and pain points, Melissa transforms these insights into actionable strategies that drive product innovation and market fit, while keeping a sharp eye on competitive trends. She has helped companies achieve impactful results, including 260% year-over-year customer growth and securing over $5M in pre-seed funding for early-stage ventures. Combining qualitative and quantitative research with sharp competitive intelligence, Melissa aligns cross-functional teams around shared goals and translates data into compelling, strategic narratives that resonate with stakeholders and empowers organizations to leverage customer insights and competitive trends to innovate, grow, and maintain a strong advantage in their markets.


