Ep. 4 Validating Product Pain: Why Does Pain Matter So Much?
- Samilca Camilo-Billini
- 12 minutes ago
- 1 min read
Pain is the strongest driver of behavior we see. Stronger than delight, stronger than joy. It's what actually gets someone to buy, adopt, and stick around, and it shows up in referrals too.
We'd estimate at least 90% of the products we work with exist to solve some kind of pain.
Take the smartphone. It didn't take off because it made phone calls better. It took off because it solved dozens of problems at once in a single device, camera, calendar, maps, email, that used to require separate tools.
Most products today are far more focused than that. But the exercise is still the same: find where the real pain is, then decide if it's worth building around.
What's the pain your product solves? Curious to hear it below.
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