Ep. 1 Validating Product Pain: Identifying Customer Pain

Where Bill Albert, breaks down why the strongest signal of real customer pain is almost never the words themselves, and why that's the difference between collecting opinions and actually validating demand. Anyone can gather opinions. Reading whether the pain is real enough that someone would pay to make it go away? That's the job. 

Watch the clip then tell me: what's the tell you've learned to watch for when someone's just being polite?

https://video.wixstatic.com/video/a62a6b_938dbcaad6e84ca290890f9ff4c8ea74/1080p/mp4/file.mp4

#ProductValidation #CustomerDiscovery #ProductManagement #UXResearch #Founders #Innovation